Born and raised in Syracuse, New York, Joe moved to California in the early ‘80s. He earned a Bachelor’s degree in Marketing Management and International Business from Cal Poly Pomona while playing for the school’s basketball team. After seven years in management at Pepsi-Cola, Joe transitioned into the landscape industry with Rain Bird Corporation, first as Sales Manager and later as District Manager. He joined the Pierre team in 2004 when Harold invited him to lead the company. Still an enthusiastic athlete, Joe enjoys playing golf and supporting his three daughters in their athletic endeavors. He is inspired by developing people and learning more each day.